Home page of Diligo World website.
Project
Website design for a startup selling health supplements overseas.
The client needed a production-ready website to present to potential investors.
Client: Diligo World
Project Type: Team Freelance Project
Team: Johnny Dang and Steve Liang
Timeline: November 2013 - January 2014
Deliverable: Website
Tools: Shopify, Photoshop
Process
Vision. We worked with the client to understand the goals, brand, and the message that the site should portray to customers. I acted as a liaison between the client and the web developer.
Content. We referred back to the vision and provided guidance on copy that the client needed for the site, such as product benefits and the company's mission.
Design. In conjunction with content creation, I worked closely with the client on the site's information architecture and visual design. Using an iterative approach, I chose and edited photos that worked with the client's brand.
Initial iteration: Photo chosen for product category.
Next iteration: Added text and blue color from client's logo.
Last iteration. Used a brighter color to enhance visual interest.
Result
Outcome. The site was launched on time and the client was pleased with the results. The client used the site to attract new investors.
Lessons Learned.
Make small changes at a time in order to receive quick feedback from the client.
Take the time to fully understand the client's needs before making a commitment.
Photo: Vitamins! by detroitsunrise, used by CC BY 2.0 / Converted to grayscale from original
